4 Simple Yet Effective Tips on How to Promote your Blog Posts like a Product
Why Blogging is gaining Popularity as an Online Marketing Tool?
The origination of the term ‘blog’ is fascinating. It was initially called a ‘weblog’ meaning a log or a diary or a journal that helps you to document your thoughts on a day to day basis. In that sense it was rather in its primitive stages and did not turn into an instrument for propaganda immediately. This term was later shortened to blog and this is when free blogging services like Blogger became extremely popular.
Blogging, today, is not restricted to only maintaining a journal. It has truly become a platform where diverse kinds of people from all walks of life, whether they have the same ideologies or not, conflate, and discuss the matters they think are important to them.
Blogging in the twenty first century has come to become an important tool for online marketing for people who wish to market their products online, for politicians who wish to sell their ideologies, and reach out, to the masses.
You can easily create awareness of your product and get clients and customers to interact with each other. And not only customers, also those who are relatively new to your product get a platform to ask questions and clear their air about your product.
Moreover, it also increases your website rankings can increase because the blog is constantly being updates, commented on, and discussions are always going on. Because of its sheer activity, the rankings improve, creating more responsiveness towards the product.
Thus, Blogging has truly revolutionized the way one experiences the digital age. There is, it seems, no limit to what one can do with the help of blogs. Even the smallest aspect of your daily personal life like recording journal entries has been given an entirely new dimension.
Going on from there, there is a lot of scope of picking up interesting debates and discussions through blogs. You can even start some of these discussions yourself.
Moreover, there is nothing as interesting and attractive than that fact that you can even earn some money while blogging.
This is, by far, the most path breaking innovation that has entered the blog sphere. The requirements for this are very low. You need not be a scientist who posts revolutionary details about his latest experiment.
If you blog well, that is to say, if you blog well enough for people to come read it, you earn good chances of making quick money, by just going about your daily activity of posting blogs!
The following are the 4 simple tips you can try to make sure that your blogging activities get promoted like a product by more than just comments and praises.
Promoting Blog Posts Like Products – The 4 Tips
Using SEO is a fantastic way to bring people to your site, and by writing great content, building lots of links and designing your site in a spider-friendly way you can get a lot more traffic from visitors who are looking for the information or the service you provide. On its own though SEO can only do so much, and is only one form of promotion. When marketing anything you need to have something to sell, and you need to make sure that your offering stands out among the crowd and piques attention. This is the way you need to be thinking when you’re trying to promote your site, and it’s what can really make the difference between a site people can find, and one that people can get excited about.
In short, you need to start viewing your articles as products and that means that you should be doing everything you can to ‘sell’ each one in the same way a business tries to sell any item or service. Here we will look at how you can go about selling your site products and how this can help you set your site apart.
The Title
When you try and sell an e-book through a website or a course, usually you will use a landing page that will utilize a sales script to try and make people buy what you have to offer. This might read something like ‘Finally, a simple guide to making money online – here’s my story of how I made thousands over-night’.
This is a great way to sell a product because it grabs attention, it promises results and it has a personal interest element to it. And that’s how you should be writing each of your article titles – by creating it the same way you’d create sales pitch and using all the same tropes. Don’t be afraid of long bombastic titles – they sell.
The Presentation
The way you present your content is just as important as the packaging on a new line of toys for Hasbro. If you want people to choose to read your content over another site’s content then you need to use the best images and the best the layout to make it a joy to read and so that it really catches the eye. Give it a layout more closely resembling a magazine article than your typical blog post and people will notice the difference.
USP
USP in business means ‘Unique Selling Proposition’ and this describes the factor that makes a product different from others on the market. If your product is exactly the same as everyone else’s then you don’t give your potential customers any incentive to choose you over the competition.
The same goes for your articles – so don’t just rewrite the news as you read it, or regurgitate same lists of tips. Instead, think about how you can take a different angle on the story, bring your own experience to the mix, or relate the topic to something different. That way you give people a reason to read what you’ve written even when they’ve heard the news already elsewhere.
