Social media marketing has come a long way in the last several years and has transformed the way many businesses think about online marketing in general. For some marketers, social followers have replaced email addresses, posts and tweets have replaced promotional emails, and likes have replaced email opens. Virtually every successful business today has not only a social media presence, but a clearly defined social media strategy. Establishing marketing goals is critical to the success of your social marketing. Countless entrepreneurs and businesses have setup a social […]