Now You too Can Discover the Secrets to Choose the Right Product for Affiliate Marketing
Affiliate marketing has always been one of the most prevalent methods of online marketing journey.
For anyone who is just starting out, there’s no cooler or faster method of generating income. For anyone who already manages their own online business, selling other people’s products can create a significant boost to the income they’re already receiving.
The primary appeal comes from the fact that the only task the affiliate has to perform is promote whatever product or service they believe has substantial sales potential. The owner of the product or service does everything else.
In theory, you don’t even need a website in order to make money as an affiliate. You can simply promote your assigned affiliate link and then send prospective buyers to the owner’s sales page.
Of course, the obvious downside is that almost every other affiliate will be doing the exact same thing. If all you’re doing is directing targeted traffic through your affiliate sales link, you’ll be competing on an equal level with innumerable other people who are promoting the same product.
The only way to break out of the pack is to market and promote the affiliate product in a more intelligent and aggressive manner.
Those who are referred to as “super” affiliates, make a great deal of money selling other people’s products. That’s because they market and promote them in the same way they would their own products.
Even though there’s a sales page associated with each of the affiliate products, they create a page on their own website. The purpose of that page is to pre-sell the item. In other words, they get the prospect primed and ready to purchase prior to sending them to the owner’s sales site.
While every other affiliate is simply copying and pasting solo ads that the owner of the product has made available, the super affiliate is evolving their own unique and original sales content.
Instead of delivering the same old message every other affiliate is offering out, they can put their own personal twist on it. That means they can make the offer seem more valuable, more appealing, and more original. And of course, they will ultimately generate more sales.
But that’s not all they do…
They also ensure their success by making certain they’re off to the right start. Rather than jump on every program, product, and service that comes their way, they carefully pick and choose ones they’re confident can be marketed and promoted effectively.
Although a certain degree of instinct and past experience works well in that regard, there are basic factors which will help anyone choose the best products. Things like…
- determining the level of interest and demand
- evaluating whether or not the sales page is capable of converting the prospects you send there into buyers
- verifying the overall quality and value of the product
- having sufficient information about the product to market it effectively
Super affiliates don’t gain their status overnight. They work hard at what they do and put in whatever time and effort is necessary in order to outsell everyone else in their affiliate arena.
And the ultimate payoff? A substantial income that be generated over and over again, month after month and year after year, for as long as they wish to continue marketing and promoting affiliate products.
For info digital products you’ll want to join one of the major digital marketplaces like ClickBank. Really all you’re looking at here is ease of use and selection. Ease of use has to do with how easy it is to set up an account and start promoting products. Typically, they’re all pretty easy as far as account setup, but some market places like JVZoo require you to request approval for each product and wait to be approved by the vendor while others like ClickBank allow you to pick one and start promoting immediately. Regarding selection, your number one concern is whether they have a lot of products in your niche. If you’re looking for internet marketing products, JVZoo is pretty good, but ClickBank has a larger selection of both internet marketing and other niche products like weight loss, finance, carpentry, music training, and so on.
There are a ton of affiliate programs and market places out there including JVZoo, Commission Junction, LinkShare, Share-a-Sale, and the list goes on. Not to mention you can also take any eStore or product online, google their name along with the word “affiliate program” and you’ll be surprised to see how many of them have their own in-house affiliate program! However, for the reasons mentioned above, we will focus on for digital ones. And that’s what we’ll be covering in today’s article.
We’ll start by going to ClickBank.com and clicking on “Create account”. Now we’re not going to go through the entire account creation process as it’s all pretty self-explanatory, but just note that you’ll want to put an address here where you want them to send your affiliate commission checks.
Now once you’ve created that account you’ll want to click on Affiliate Marketplace. From here, you’ll be able to drill down and select the product that you want to promote. Since this is an info product marketplace we’ll say we’re looking for Internet Marketing products to promote. So go down to the “categories” sidebar menu and click the arrow next to “e- business” under “Computing & Internet” broad category and then select “SEM & SEO” from the drop down.
In the results, you’ll see hundreds of products to choose from. We’ll want to pick the one that we think will be most profitable with the one caveat being this: make sure you investigate it a little afterwards to make sure it’s not garbage. You want to be able to sleep with a sound conscience at night and to do that you’ll want to make sure you’re not promoting a rip-off. For the sake of this example, we’ll assume all of these products are legit.
Now there are several ways to filter these products. For our purposes, we want to focus on three main things: Popularity, Gravity, and Earnings.
Gravity is ClickBank’s in-house measure of how well a product sells. It’s based on a lot of things including number of sales and how recent those sales are. Generally anything above 30 is likely to have a solid probability of success while anything that’s way up there in the hundreds might have such a high rate of sales as to indicate a ton of competition – but this isn’t necessarily a bad thing. So the rule of thumb is to check something around 50-75 to have a probability of success.
The amount of money you can expect to make per sale can be presented in terms of the initial sale commission and in the average rebill amount in the case of subscription products or products that offered something like a one-dollar trial period and then a full payment which is considered a single rebill.
You’ll want to look for a balance of both of these things. But the third, popularity can be somewhat important too…
Although gravity is usually a good measure of how well something sells, what about products that just started selling recently? Often times a hot product might launch but hasn’t been around quite long enough to earn a gravity higher than 30 for example. This is where popularity might be a good thing to look at because a popular, trending product that just hit the market might not be visible if you sort just by gravity.
Let’s go ahead and filter by popularity first. At the time of writing, we’ve got Social Monkee at the top in popularity but it has really low gravity. This could be an indicator that it’s either new or on a recent upward trend in sales but hasn’t quite garnered enough sales yet to increase its gravity. Long Tail Pro, on the other hand, is in second place but has high gravity.
Now let’s filter by gravity. You’ll notice things are reversed here. Long Tail Pro is at the top of the charts, clearly establishing itself as a proven, successful seller. Let’s have a look at the money side of things. Long Tail Pro only has an initial sale value of about a dollar or so. This is where newbies who haven’t sat through our course would skip that product because of the low dollar amount. You on the other hand DID pick up our course and it’s about to pay off. Pan over to the right and look at the average rebill total. Yup, over $100. If you were to click on the Long Tail Pro title, there you’d be taken to their sales page where you’d discover that they’re offering a $1 10-day trial – hence the tiny initial sale value. But after those ten days are up, customers get billed at either about $40 per month or about $25 annually. Now you know where that rebill value comes from. And since those $1 trials are proven to work so darn well, the majority of customers stay the duration of the trial and then end up sticking with the product for at least one or two billing cycles. No wonder it has such a high gravity rating. There’s no question that this would be a good product to promote.
To promote, simply click the promote button, enter your account nickname and copy and paste the resulting affiliate link into a notepad file. Save that for later.
There are a lot of niche markets out there just waiting for the right affiliate to penetrate to them and make that dollar’s dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.
Nobody has invented the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.